We believe the best work begins by listening.
Because every remarkable business deserves to be understood before it's redesigned.
Why Humble Pie Exists
Great businesses shouldn't be overlooked because people don't understand them.
We ask thoughtful questions, uncover what makes your business remarkable, and bring your message, brand, website and promotion together—so the right people understand why they should choose you.
Because the best brands aren't invented.
They're uncovered.
We Believe:
The best brands are built on something real.
Rural businesses deserve world-class branding.
Agriculture deserves exceptional communication.
Family businesses deserve to be understood.
Women entrepreneurs deserve partners who listen.
Authenticity will always outperform imitation.
Good people doing good work shouldn't be overlooked.
I've Been Telling Stories All My Life.
I've always been curious about people.
That curiosity led me to journalism, photography, filmmaking, and eventually, branding.
Along the way, I realized something.
Some of the best businesses weren't being overlooked because they weren't good enough.
They were being overlooked because people didn't understand them.
The business had grown.
The brand hadn't.
That's why Humble Pie exists.
To help good businesses become the obvious choice by uncovering what makes them remarkable and communicating it with clarity.
I've spent my career doing exactly that.
As a journalist, I learned to ask better questions. As a filmmaker and photographer, I learned how stories make people feel. As a business owner, I learned what it's like to pour your heart into something and hope other people see its value.
Humble Pie Promotions is where it all comes together.
We ask thoughtful questions, uncover what makes your business remarkable, and bring your message, brand, website and promotion together—so the right people don't just notice your business...
They understand why they should choose you.
Helping people understand remarkable businesses is still storytelling. It just looks a little different now.
I'm Natty
I wear pink Carhartts more than dress clothes.
My office has a view of the foothills, my co-workers get sheared once a year, and some of my best ideas come while lambing at 2am.
Turns out... I've been doing this my whole career.
And understanding people is what great branding is really about.
I live in rural Alberta, where life has a way of keeping you humble.
Things break. Weather changes. Animals ignore your schedule. And somehow, those lessons have made me a better business woman.
Because good promotion isn't about putting your logo on everything that stands still.
It's about choosing the right ways to show up—and making sure they actually feel like you.
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Warmth
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Trust
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Connection
Rooted in Rural Alberta
Big ideas can grow anywhere.
Humble Pie Promotions is based in Sundre, Alberta, where business is built on relationships, reputation, and showing up for the people around you.
Those rural roots shape the way we work. We believe in listening before speaking, doing what we say we'll do, and taking the time to get to know the people behind the business.
We work with entrepreneurs, businesses, agricultural organizations, and community-minded people across Alberta and beyond—bringing a grounded perspective to brands with something meaningful to say.
Rooted here. Ready to work wherever your story takes us.
Enough About Us. Tell Us About You.
Maybe you've outgrown your website. Maybe your brand no longer feels like you. Maybe you know what makes your business different, but you're struggling to put it into words.
What's happening in your business?
Or maybe you just know something isn't quite connecting.
You don't need to have the answer before you reach out.
Tell us where you are, where you want to go, and what's getting in the way. We'll start by listening.
